CEO Faces Backlash For Using “Snowflake Test” On New Job Applicants

The Chief Executive of company Silent Partner Marketing, Kyle Reyes, got a ton of job inquiries after one of the videos he marketed had gone viral.
That’s when Reyes came up with yet another idea that may get a ton of exposure, and certainly a controversial one. He created a “Snowflake Test” in order to sift through his job applicants.

“I don’t want most people to work for my company. Most people suck…Not just professionally. Just as people…They are whiny, needy, entitled little brats,” Reyes stated in NewBostonPost recently about his unique and questionable hiring process.

The other day the CEO touted to the morning Fox show “Fox and Friends” that with this “snowflake test” he can apparently determine if a prospect seeking a position is going to be the best match for the company’s “culture” and also the clients of Silent Partner.

The evaluation is a fairly simple process. There are thirty issues that are brought up to job seekers and they are to respond with concise answers along with longer multiple paragraph answers.

Here are a few sample questions of Reyes’ job application;

‘How do you feel about guns?’

‘ When was the last time you cried and why?’

‘What does America mean to you?’

‘How do you feel about the police?’

‘What does ‘privilege’ mean to you?
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